Adobe and Yahoo! launched a new advertising program today which is aimed at PDF publishers. This new program, dubbed Ads for Adobe PDF powered by Yahoo! allows you to serve advertisements powered by Yahoo! Publisher Network into your PDF documents. Think of it as how you are using Google adsense or Yahoo! Publisher Network’s ads, but with a base twist of PDF documents.
Getting your PDF files to work with this program is simple. You just apply for an account, upload your PDF file and register it, and distributes the file which has been injected ads from Yahoo! Publisher Network. The file’s content will be analyzed by Yahoo! Publisher Network and will feed in relevant ads. You can also have an option of blocking competitor ads anytime. After that, a new PDF file which has been enhanced by Yahoo! Publisher Network ads will be available for publisher to download and distribute to readers. When a user view your PDF document, the ads will dynamically matched and displayed in a panel adjacent to the contents. Publisher will then be eligible to be paid for valid clicks on the ads.
Difference between conventional PDF advertising and Ads for Adobe PDF powered by Yahoo!
- Publishers can now see ads in the PDF files are automatically handled by Yahoo! Publisher Network and you save time on finding the advertisers.
- For the readers, ads will be served dynamically and will be relevant as it’s done by Yahoo! Publisher Network.
- For the advertisers, you can now track performance of your ads and your ads will be be served to other relevant contents, all handled by Yahoo! Publisher Network.
Currently this service is limited to only a few users, but they will be accepting more and more PDF content providers over time. Do take note too that participants of this advertising program must have a valid U.S. Social Security or Tax ID number, PDF contents in English language and is targeted at U.S. user base.
Unlike Google Adsense, Yahoo! Publisher Network is not as global as what you think yet, since Yahoo! Publisher Network itself does not allow participants outside of U.S. too. Therefore, you won’t benefit from this program if you are not from U.S. practically. And there’s no knowing when will they open up for publishers outside U.S. Considering the past experience of Yahoo! after launching Yahoo! Publisher Network, publishers of other countries might as well forget about this program.
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